IMPACT Melanoma Announces New Partnership for Safe & Effective Shade

Oct 3, 2025

Deb Girard, Executive Director of IMPACT Melanoma, is pleased to announce a partnership with CoolCabanas. This partnership is exciting for IMPACT Melanoma as it establishes a partner for protective, portable shade that is essential to protect people from the sun’s harmful UV rays.

IMPACT Melanoma is dedicated to increasing awareness of the dangers of UV exposure and has developed prevention education programs that include tools for all ages to protect their skin, the body’s largest organ. Shade is an integral element to decrease the risks of being diagnosed with skin cancer including melanoma.

Melanoma Facts

Melanoma is the most preventable cancer, yet it is the deadliest form of skin cancer. On average, one person dies from melanoma every hour in the US. Americans of all ages can avoid a melanoma diagnosis by regularly using sunscreen of SPF 30 or higher, wearing a wide brim hat, sunglasses, and sun protective clothing, and seeking effective shade.

Increasing awareness and encouraging people of all ages to adopt sun safe habits is a priority for IMPACT Melanoma, the largest national nonprofit in the United States dedicated to awareness, prevention education, and patient support.

The Power of Shade

IMPACT Shade is one of IMPACT Melanoma’s prevention education programs and has included studies and research on the importance of shade. Shade is an effective way to lessen the dangers of the sun’s harmful UV rays.

Shade facts:

Shade enables your body to cool down naturally.

Shade can prevent overheating and lower the risk of heat-related illnesses

Shade can block harmful UV rays that cause skin cancer, including melanoma.

Learn more.

The Importance of Protective, Portable Shade in IMPACT Melanoma’s Mission

IMPACT Melanoma continues to deliver on its mission of securing partnerships to make melanoma a thing of the past.

IMPACT Melanoma has established Partners in Prevention throughout the country that fund sunscreen dispensers to make free sunscreen accessible in communities, parks, and beaches across the country. Access to sunscreen is essential to IMPACT Melanoma’s mission but securing a partner for effective, portable shade offers an additional essential element.

CoolCabanas offers effective, safe, and quality portable shade as IMPACT Melanoma in its research has shown that not all shade is effective. Securing a partner with a quality product that is safe and effective was essential to IMPACT Melanoma’s strategy with respect to a shade partner.

An Overview of CoolCabanas:

IMPACT Melanoma Cool Cabana's tent

  • Designed to provide a quality, easy to use solution to prevent skin cancer.
  • Designed to support local authorities and communities with a safe solution that does not block views (including for lifeguards)
  • Improves beach safety as product design excludes elements typical of a beach umbrella (sharp edges and spiked pole)
  • Cabanas are all UPF 50+ protected providing quality shade
  • Voted the World’s Best Beach Shelter

It is because of these qualities that IMPACT Melanoma’s Deb Girard sought to secure CoolCabanas as their shade partner.

“This partnership solidifies an important aspect of delivering on our mission and that is offering our Partners in Protection a proven, high-quality, safe shade solution. We are thrilled to be announcing this partnership that will enable us to provide CoolCabanas as part of our programs to parks and recreation, companies and organizations throughout the country to safely protect workers, beach goers, and families as they enjoy the great outdoors,” said Executive Director Deb Girard.

IMPACT Melanoma is excited to announce this partnership and to promote CoolCabanas as an easy to use, safe, UPF 50+ shade solution that can easily be set up by one person, simply using sand or an available kit for grass.

Deb Girard continued to explain, “While we can increase awareness and offer prevention education about the importance of being sun safe, CoolCabanas makes it possible and easy for people to take personal responsibility for adopting sun protective behavior.”

“We are finding that many of our Parks and Recreation partners seek a safer shade solution for public beaches that does not block views for lifeguards and beach goers. One of our Partners in Prevention, Maine Cancer Foundation is now offering CoolCabanas as safe shade on their Maine beaches as part of working with IMPACT Melanoma. The combination of offering free sunscreen with high-quality and safe shade is pleasing many beach goers this season and reducing skin cancer risks.” adds Laurie Seavey, Director of Sales and Operations at IMPACT Melanoma.

Expanding the Impact

IMPACT Melanoma looks forward to their Partners in Prevention being able to incorporate shade into their programs, offering CoolCabanas for outdoor workers, parks and recreation, and a wide range of possibilities to offer shade, including in areas where shade is not readily accessible.

“I am thrilled to partner with IMPACT Melanoma and expand the reach of CoolCabanas that started in Australia where skin cancer rates are so high. This is a partnership that is thrillingly obvious to me as our priority is to reduce skin cancer so partnering with IMPACT makes perfect sense. I look ahead with great excitement as to the impact we can make in raising awareness, using safe shade, and ultimately saving more lives,” shared Mark Fraser, founder and creator of CoolCabanas.

Effective immediately, Laurie Seavey and the IMPACT Melanoma team will be promoting CoolCabanas to incorporate shade into IMPACT’s prevention education programs being implemented across the country. Read about one of IMPACT Melanoma’s Partners in Prevention, Maine Cancer Foundation, and how they leverage CoolCabanas on Maine beaches.

For every CoolCabana sold through IMPACT Melanoma to its Partners in Prevention, CoolCabanas will be donating to the national nonprofit to fund its ongoing efforts to make melanoma history.

Learn more about becoming a Partner in Prevention.
Shop CoolCabanas for your family for a proven, safe, and effective shade solution.
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