Shade is a powerful thing.
Shade enables your body to cool down naturally.
Shade can prevent overheating to avoid heat related illness.
Shade can block harmful UV rays, a primary cause of skin cancer.
Four Priorities for our IMPACT Shade Program
- Raising awareness about the importance of shade.
- Offering ways for people to ‘catch shade’ via portable structures.
- Funding the availability of shade across the country (via portable, permanent and natural shade), especially in urban areas.
- Advocating for adopting policies where shade needs to be incorporated into urban development and parks & recreation.
Not all sources of shade effectively block harmful UV rays
While shade enables our bodies to cool down naturally, shade can also block harmful UV rays, a primary cause of skin cancer.

Natural Shade: Trees
- A large, leafy tree is a great source of shade, especially at midday when the sun is overhead.
- Trees take a long time to grow, so are not a quick solution to providing shade.
- Not everyone has access to trees, especially in many urban areas.
Portable Shade
- Portable shade can be a useful alternative.
- Many tents, umbrellas and other portable shade products do not effectively block UVA and UVB rays that can cause skin cancer.

A 2003 study found that the amount of UV light reaching someone under an umbrella can be up to 84 percent of the level in the full sun.
Our chosen partner for effective, safe and quality portable shade.
Why did IMPACT Melanoma choose CoolCabanas
as their IMPACT Shade partner?
Quality Shade
UPF 50+
Safe Shade
does not block views (including for lifeguards)
Safety
product design excludes elements typical of a beach umbrella (e.g., sharp edges and a spiked pole)
Easy to Use
Voted the World’s Best Beach Shelter
Visit CoolCabanas website
3 Ways You Can Help Prevent Skin Cancer and Save Lives
1
Donate
Help fund portable shade structures and help us in advocating for shade in urban planning.
2
Catch Shade
Purchase portable shade structures to protect you and your loved ones from harmful UV rays that can cause skin cancer.
3
Throw Shade
Purchase portable shade structures and donate them to a local park, parks & recreation, youth center, school, etc.