CASE STUDY

Mass General Brigham

Sunscreen dispenser on L.L. Bean Beach Box
Practice Safe Skin partner Mass. General Brigham
Programs

Practice Safe Skin
IMPACT Shade
No Sun for Babies

Location

Boston, MA

Mass General Brigham is a nationally recognized leader in healthcare and is committed to being a leader as an integrated health care system. Serving the community is paramount to executing on its mission which is why they chose to partner with IMPACT Melanoma to develop and implement a sustainable and impactful program called the Sun Protection program. 2023 marked the fifth year of the Sun Protection Program led by the dermatology departments and administrators at Mass General Brigham, working closely with the IMPACT Melanoma staff. The program has secured the ongoing involvement and support from the Mayor of Boston and the Commissioner of Parks & Recreation.

Partnering with IMPACT Melanoma to make an IMPACT

Administrators and dermatologists contacted IMPACT Melanoma to collaborate to develop a sustainable program that would accomplish the following:

  • Increase awareness of the dangers of the sun’s UV rays
  • Reduce skin cancer rates by providing access to free sunscreen
  • Incorporate prevention education into community events to promote safe habits while enjoying the outdoors.
  • Reach underserved communities and their residents who are at risk

Practice Safe Skin Program

Practice Safe Skin
  • The anchor of the program is providing access to free sunscreen throughout targeted, high-traffic locations throughout Greater Boston.
  • 39 sunscreen dispensers were installed at 20 locations.*
  • 72,000 applications of sunscreen were used from these dispensers
  • Sun safety messages reached more than 1,000,000 individuals.
  • A creative maintenance plan was developed for dispensers to be checked weekly, maintained, and kept clean leveraging janitorial services and partnering with WORK, Inc.
  • The number and location of sunscreen dispensers expand each year. New locations in 2023:
    • Community Boating Inc. on the Charles River Esplanade
    • Reservation Road Park
    • LL Bean Beach Boxes on Revere Beach

IMPACT Shade

Impact Shade logo
  • Portable Zinnia shade structures were featured and made available at community events to promote the benefit of seeking shade, especially during the hours of 10am-4pm.

 

No Sun for Babies Program

No Sun for Babies
  • Protective UPF clothing was distributed to attendees of community events including UPF clothing for babies as young as 6 months old.

 

Community Events

Multiple community events were sponsored by MGB focused on raising awareness of the importance of sun safety as well as prevention education.

  • Frog Pond Opening
    • The opening of the Frog Pond in Boston’s Public Garden was a great event reaching tourists and residents.
    • Prevention education materials were made available as were handouts of UV bracelets, branded frisbees and beachballs, and lip balm.
    • UPF sun protective clothing was distributed to people of all ages.
  • Rose Kennedy Greenway
    • The sun was beating down as the Sun Station was erected for the second year in a row. Tourists and residents were thrilled to have access to available sunscreen.
    • Prevention education materials were made available as were handouts of UV bracelets, branded frisbees and beachballs, and lip balm.
    • UPF sun protective clothing was distributed for ages 6mos to youth 10.

The program is funded through the community affairs and marketing budgets at MGB.

*These numbers are only for 2023. Reminder the Sun Protection Program has been running for five years! Imagine the impact!

We are delighted to be co-sponsoring sunscreen dispensers as part of our collaboration with IMPACT Melanoma. While there has been extremely exciting progress in therapy of advanced melanoma, and even in therapies aiming to avoid relapses of earlier melanomas, the very best way to save lives from melanoma is to prevent it from happening in the first place…We are privileged to work with IMPACT Melanoma and pleased to see its impact on the health of our community.

– David Fisher MD PhD, Chair of Dermatology, Massachusetts General Hospital

Skin cancers are by far the most common of all cancers, and are directly related to sun exposure. Sunscreen is one of the easiest and best ways of preventing exposure of the skin to harmful ultraviolet rays from the sun. Stated differently, regular sunscreen use prevents skin cancers. By making sunscreen available to the people of Boston in outdoor areas, IMPACT Melanoma is making a real difference in people’s lives. We are pleased and proud to be co-sponsoring this critically important endeavor and look forward to more partnerships with this organization in the future.

-Thomas S. Kupper, MD, Fitzpatrick Professor and Chair, Department of Dermatology, Brigham and Women’s Hospital

Be SunSafe 365