CASE STUDY
AmeriHealth
PROGRAM
Practice Safe Skin
Location
- Boys and Girls Club of Suncook in Allenstown, New Hampshire
- The Granite YMCA in Londonderry, NH
- YMCA Day Camps in Hooksett, NH
- Milton Town Beach, Milton Parks & Recreation, Milton, NH
- Fun in the Sun Camps (Piscataquog River Park and Livingston Park), Manchester Parks & Recreation, Manchester, NH
Introduction
AmeriHealth, a provider of Medicaid-managed care in the state of New Hampshire, wanted to reach its insured population to increase awareness and promote adoption of sun safe habits. They connected with IMPACT Melanoma to develop a customized program targeting parents and campers in six different locations throughout the state.
Partnering with IMPACT Melanoma
Sunscreen dispensers will be available at all locations listed to provide free sunscreen to all day campers. The goal is to promote safe sun habits and to encourage reapplication of SPF 30 sunscreen. Additionally, 300 campers will receive sun safety kits that include backpacks, water bottles, sunscreen and educational materials including coloring books. UV bracelets and key chain holders are also included as a teachable moment to indicate when the UV index is three or higher that it is time to apply sunscreen. Messaging includes SPF is your BFF.
AmeriHealth will also be handing out prevention education materials at various events to reach a broader community throughout New Hampshire.
The IMPACT
Access to sunscreen use is an important factor in reaching communities across the country to promote regular use of sunscreen. Sunscreen use of SPF 30 or higher reduces the risk of skin cancer by 50%. IMPACT Melanoma is thrilled to welcome AmeriHealth as a Partner in Prevention to reach more communities in New Hampshire including young campers who can influence other family members of the importance of being sun safe 365.
Additionally, AmeriHealth will have a portable sunscreen dispenser at all their planned outdoor events throughout the communities as an ongoing reminder of the importance of sunscreen use and reapplication.
Our Chief Medical Officer and Director are so thrilled about the educational materials received from IMPACT Melanoma to enable us to increase awareness and provide prevention education materials.
